Tim Cook made an unannounced visit to the Covent Garden Apple store in London yesterday. The Telegraph sat down with Cook for a chat, lots of good stuff in the piece, this particularly intterested me:
The launch of the watch will undoubtedly pose a challenge for Apple's stores. "We've never sold anything as a company that people could try on before", he says. This may require "tweaking the experience in the store", he told his staff at the Covent Garden store.
He speaks extremely highly of Angela Ahrendts, the former Burberry boss who now runs the stores and has been tasked with making the online and bricks and mortars elements work seamlessly.
It'll be interesting to see how selling a $5,000+ watch will change how Apple retail stores are laid out and operate. I think it's fair to say that Angela Ahrendts hasn't had a chance to put her stamp on them yet.