It’s been a whole week since Apple’s Spring Forward keynote and I’ve had plenty of time to dwell on the Apple Watch and everything else that was presented at the Yerba Buena Center. That said, I’m still no closer to deciding if I’ll purchase one or not.
It’s a damn safe bet that the Apple Watch will be a success, I have no doubts about that. You can safely cast aside all the naysayers with their predications of the Watch being a “flop”, I’ve not seen one reasoned argument to suggest how on earth that will be the case and Apple’s track record on product successes has been… let’s say ‘pretty good' over the past fifteen to twenty years. More pertinent than all of that though is where the benchmark is currently set:
Market research firm Canalys found that Android Wear accounted for more than 720,000 devices of the 4.6 million wearables shipped in 2014. That means less than 750,000 units shipped in seven months of availability.
750,000 units? I wouldn’t be at all surprised if Apple achieves that in the first week of being on sale.
Other doubts surrounding the Watch seem to centre around the notion that it’s just a small iPhone and of course all the usual suspects have trotted out the beleaguered and beaten old line that only one specific group of people will buy it – “the apple faithful”. At this point you look like a moron that’s completely out of touch with reality when you use that line. Apple sold over 70 million iPhones last quarter, newsflash folks: people that buy Apple products aren’t some weird niché group, it’s mainstream fucking culture. Your knuckles must be awfully sore from dragging them around the floor of your cave all day, come outside and we’ll get them patched up while catching you up with everything that’s happened since 2007.
As for the Apple Watch just being a smaller iPhone, I think Rene Ritchie at iMore swats that aside with consummate ease, much more elegantly than I could hope to:
The Apple Watch isn’t an iPhone any more than the iPhone is a Mac. Computing has moved from the server room to the desktop to the laptop to the pocket and now onto the wrist. Every time that’s happened, every time it’s moved to a new, more personal place, those of us who were used to it in its old place have become slightly anxious, we’ve become subject to our own expectational debt.
In other words: technology is once again moving relentlessly forward to a new medium, you can either accept and embrace it, or fall behind and dismiss it. Whether the Apple Watch will ultimately be a phenomenon or not is irrelevant… the Smartwatch as a whole is going to be a phenomenon at some point. You can argue that Apple is a few years early to the game with this, but give it time and let’s see what happens. It’s far better to be too early to the party than too late, and if you don’t believe me then just ask Microsoft.